The time for B2B businesses to shine is now.

In 2017, Forrester predicted that B2B e-commerce revenue would reach $1.2 trillion by 2021. More recently, they reevaluated the criteria by which they categorize B2B e-commerce (updated to include channels beyond suppliers' web stores, such as SaaS e-procurement systems, invoice networks, and EDI networks).

In 2019, Forrester reported much more lofty expectations: that B2B e-commerce revenue is actually on course to reach $9 trillion this year.

Today, the average e-commerce cart abandonment rate is nearly 70%, and according to our 2019 research on the B2B buying process, professional buyers have a long list of demands for e-commerce that they'd like to see before they purchase more online.

This means if Forrester's most recent prediction is correct that there is much to gain, but also over $6 trillion at risk across channels that aren't converting.

Here are some ways to boost cart retention and win back your revenue: