From Local Underdog to Nationwide Brand
Posted Mar 14, 2022 3 min read
From Local Underdog to Nationwide Brand

Summary: Convive Wines, a local wine retailer in New York City, had always enjoyed plenty of passerby traffic and a loyal customer base in and around Manhattan. But then COVID-19 hit, and Convive's revenue quickly plummeted. Suddenly, Convive felt their lack of a digital presence badly – especially with apps like Instacart popping up to deliver wine straight to New Yorkers' homes. To counter this, they mobilized quickly, offering online ordering with free delivery, and partnering with SharpSpring Ads for retargeting. Soon they were generating higher demand than ever and seeing unprecedented growth. Overview: The COVID-19 pandemic forced many brick-and-mortar