If you're an entrepreneur establishing a new business and looking to bring visitors to your website, regularly publishing a blog is a great way to do that. It's an investment of time that adds a lot of value to your business.

That's not to say every business owner is a writer, it takes a certain amount of time, research and skill to publish a blog on a steady basis. Blogging requires a constant stream of ideas, the content needs to be grammatically correct and the articles need to hold your audience's interest beyond the first few lines to reflect more time on site in an effort to improve your metrics.

Maybe you're fortunate enough to have an employee who understands your business, your product and your audience who can write blogs on your behalf.

If not, you're on your own. But never fear. We here at Keap have published our fair share of marketing and product blogs, so we know a thing or two about what goes into them and keeps them successful.