Associated with
Eric Westerkamp
Posted Apr 22, 2025
•
3 min read
Taming the Data Dumpster Fire: How to Make Marketing Metrics Make Sense
Marketing data is notoriously messy compared to the cleaner, more discrete data available to sales and finance teams. This gap creates what Eric Westerkamp, CEO of CaliberMind, calls a "data dumpster fire" that marketing operations professionals must somehow transform into credible reporting.
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