Measuring E-A-T? - Whiteboard Friday
Associated with
Lily Ray Lily Ray
14 min read
Measuring E-A-T? - Whiteboard Friday

The level of trust users have in your brand's expertise is an important component when vying for that #1 spot, but Google has been ambiguous about what E-A-T actually is, and how it plays into your SERP rankings. In today's episode of Whiteboard Friday, Lily Ray discusses the ways in which you can...

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