Associated with
Steven Carr
6 min read
Why OTT platform testing matters and how you can do it
People love content. Especially video content. From sports to news, original series to animated shows, and documentaries to video captured on mobile phones, people crave content in the form of video. That's nothing new, though. What's on the rise is how people want to engage with video content. Enter: the rise of over-the-top (OTT) streaming media and OTT platforms.
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