Associated with
Sara Boostani (Frazier)
7 min read
Different from the Rest: Manufacturers' Unique Path in the B2B Buying Journey
In our report, The Impact of Industry on the B2B Buying Journey, we highlighted how manufacturers' buying journeys differ from those of their peers, detailing each key finding listed in the table above. In this current report, we explore the underlying reasons for these differences.
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