Associated with
Sara Boostani (Frazier)
7 min read
Different from the Rest: Manufacturers' Unique Path in the B2B Buying Journey
In our report, The Impact of Industry on the B2B Buying Journey, we highlighted how manufacturers' buying journeys differ from those of their peers, detailing each key finding listed in the table above. In this current report, we explore the underlying reasons for these differences.
More Ways to Read:
📓
Original Deep Dive
--
The full article for those who want to immerse themselves
🧃
Summarize
--
The key takeaways that can be read in under a minute
Sign up to unlock
Worth the squeeze
Get access to the condensed version of this piece, and every other article on The Juice, and so much more.
Start a free account on The Juice and we'll send you weekly emails sharing which podcasts, blogs, guides,
etc. are trending with other marketing or sales pros. We call it the Top 5!
Other content from
6sense
Article
Featured by Salesforce
