Earlier this year, we traveled to The Gathering in Banff, Canada to learn how marketing leaders from the world's most-coveted brands guide their companies to cult status. While we were there, Liz Armistead, Head of Brand and Influencer Partnerships at Dropbox, sat down with Matt O'Neil, CEO of Ichi Go and former Vice President of Brand and Media for the Dallas Cowboys to find out how he fosters creativity with his collaborators. Here's what we learned.