You have the subscriber. They're in your email funnel. Now, it's up to you to not leave them hanging!

Using email, you need to gradually transition your reader from a subscriber to prospect and, ultimately, to a customer. That might sound like a lot of work, but you have all the tools you need in your arsenal already. Now is the time to use all of the content you've already created to support your brand's online presence in a new capacity as part of your email nurturing campaigns.