"Animoto makes it fast and easy for anyone to leverage the power of professional video, allowing customers to create effective, and emotional video with very little effort. Animoto is always moving fast to achieve great product market fit. Lincoln, the Director of Engineering, chose Looker because it allows everyone at Animoto to directly access the data they need to make decisions which significantly decreased iteration time. Looker is the driver of their product success as each person has the power to formulate a hypothesis, test it in the market, get feedback right away, and then change what they're doing in response. Chino, the head of design at Animoto and his team use Looker to learn more about how users engage with their product. Looker helps Animoto's motion designers visualize how clients are using the individual video styles, how many times they've used a song, and how many times they switched styles in their creation flow."