Japan has historically been ahead of the curve when it comes to technological innovation, so it might surprise some people that in recent years, the country has lagged in digital transformation.

That is, until COVID-19.

Now, Japanese firms are waking up to the need for digital customer experiences and overcoming the cultural factors that have slowed digital transformation efforts. Executives say their digital agendas are suddenly being prioritized, and they are poised to revolutionize the way they interact with customers as they offer more digital experiences.

The question is, how fast can they move into the digital space - and how will they get there?