From Subject Lines to Closing: How to Capture Attention in Emails
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Tina Martinello Tina Martinello
Posted Mar 4, 2021 3 min read
From Subject Lines to Closing: How to Capture Attention in Emails

Take a moment to think about why you opened a recent email. It may have been a killer sale at 50 percent off or relevant shipping information from a recent purchase. Either way, it was most likely because of the immediate benefit that message provided you as a customer. For an email to be effective, it must offer a solution to a problem or other useful information.

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