How to Measure Push Performance (Hint: It's Not Open Rates)
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Slater Smith Slater Smith
Posted Aug 16, 2022 4 min read
How to Measure Push Performance (Hint: It's Not Open Rates)

If getting an email is like getting a letter, seeing a push notification is like seeing a postcard. Just because you throw it out doesn't mean you didn't read it. Make sure your push metrics don't rely on open rates alone.

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