In this episode of Sunny Side Up, host Randy Ilas interviews Gregory Callahan, Partner and Founder of Bain & Company. This episode explores the ways that companies are adapting to the new digital landscape due to COVID-19. It looks at how businesses can leverage their digital capabilities to personalize their offering and deliver leads faster. Additionally, it touches on the importance of understanding customer needs and creating an ideal customer profile, as well as providing bite-sized trials of products before purchase and leveraging independent third-party reviews to create a better customer experience. Finally, it covers how sales and marketing teams must work together to execute successful ABM strategies.