"There are many other benefits" said Paul Musgrave, Global Sales Director at 3C Payment. "It really expands what you can do around reporting, for example. You can use that token and link it to a loyalty program, and you can start reporting on what your loyal customers are doing – whether they've gone to the spa or played some golf. And because our systems are using a common token, we can report those transactions and interactions back to the hotelier, and they could use that data to drive their loyalty offers."