For Content Marketers, It's Not a Matter of Quality Content vs. Performance, It's Both.
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Mitch Briggs Mitch Briggs
Posted Jul 13, 2021 6 min read
For Content Marketers, It's Not a Matter of Quality Content vs. Performance, It's Both.

Content marketing should build brand and demand. The biggest mistake comes when we expect one type of content to accomplish both goals.

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