Posted Jul 13, 2017
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2 min read
Yext at Cannes Lions Festival of Creativity
Yext Chief Customer Officer, Wendi Sturgis, moderated a Brand Innovators' panel with Nestle's Global Head of Digital & Social Media, Pete Blackshaw, Zenith's EVP and Head of Innovation, Tom Goodwin, and Isobar Canada's CEO, Jeff Greenspoon. Together, the group discussed the mobile, millennial consumer and the innovative marketing tactics their respective brands employ to reach this group during key moments of intent.
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