In this episode of Enterprise Sales Development podcast, we speak with Jessica Rasheed, Global Outbound Sales Leader at Preply. Jessica shares some of the lessons she's learned through her experience in the SDR world and her time as a sales development team lead at Workato. She talks about Workato's move into B2B and how they're dissecting their personas. Listen for her tactical strategies to handle rejection as well as gain confidence for cold calls.
WHAT YOU'LL LEARN
Her start in the sales development space and the source for her passion
Tips to handle rejection and gain the confidence for sales call
Why persona and ideal customer profile (ICP) are two important pieces of the sales puzzle
What motivated her to learn marketo
What she learned about prospecting from selling to HR departments
Preplay's journey of growing a team of four to a team of 30+