Transparent communication is imperative during any time of uncertainty. Organizations with honest, consistent communication increase consumer loyalty, while those lacking clear information risk leaving their guests uncertain - and less likely to purchase tickets to future events. Silence fuels anxiety, but being proactive by keeping your attendees engaged and informed inspires more consumer confidence in your organization. With so much unknown, it's important to be sensitive to the worries and anticipated questions of your attendees. Whether your event is cancelled, postponed, or going ahead as planned, attendees will need to know the status so they can plan accordingly. A steady