Making a Sales Legend with Data Driven Selling
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Mary Correnti Mary Correnti
Making a Sales Legend with Data Driven Selling

Being a sales rep is hard. Don't let anyone tell you differently. But when you're good, you're not just good - you're a sales legend who keeps the entire business running.
There's a popular sales saying, 'Time kills all deals.' Well, there should be an additional saying, 'Bad data kills all opportunity.' Once a seller realizes they've been working off of bad CRM data, irrevocable damage has been done.
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