Associated with
Steve Lesser
4 min read
The development of Zymplify | Zymplify
It is a fascinating experience to "practice what you preach" in the business world. In the world of marketing automation software, companies like Zymplify can both sell and to use their own products as part of their sales & marketing efforts. Marketing automation in its purest form takes different pieces of the sales & marketing cycle and puts them together into an integrated platform.
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