The path to growth is more uncertain than ever. Today, disruption can come from anywhere, and success increasingly depends on developing innovative products quickly and providing rich customer experiences. This holds true even for well-established enterprises in once-comfortable niche markets.
What are the new keys to growth? To find out, Oracle partnered with Elastic Solutions, a leading provider of B2B marketing research services, to conduct a survey of more than 220 organizations in North America representing a variety of industries. The goal was to better understand the growth profile of these organizations and identify key growth blockers and growth enablers.