Engagement has become an essential factor for social media algorithms. How users comment and respond to your content influences what they see on their news feed.

These changes to the algorithm have improved the user's experience: they now engage with content that is relevant to them, and only see posts that they care about.

Brands, however, are having a harder time adapting to these updates. Many are left in over their heads, trying to find ways to boost their organic reach.
So how can you beat the algorithms to reach your customers and promote your brand?
Read more to find out