Understanding customers and predicting customer behavior can be a challenging task.

On one hand, you have multiple means of interaction and communication with customers. On the other hand, there are different types of customers with individual needs and preferences. Besides, the market tends to change rapidly, and new competitors appear.

All this increases the pressure of answering questions like who my customers are and what they want.

To deal with this properly, we'd like to introduce you to customer analysis. This activity explores customer pain points, their preferences, and factors influencing buying choices. It is driven by a thorough analysis of customer data.

In this article, we'll overview all the aspects of customer data analysis.