The Market Segmentation Playbook
The Market Segmentation Playbook

Focusing on the best opportunities is the cornerstone of Account-Based Marketing, and that's what market segmentation is all about.

Get detailed insights for incorporating market segmentation in your B2B, including:

Three methods for identifying and building your Target Account List, proven examples of segments, how to find the sweet spot of segmentation for maximum impact, and checklists for identifying the right accounts.