It's Time to Take the BS out of Branded Search
Associated with
Howard Lerman Howard Lerman
Posted Oct 20, 2020 6 min read
It's Time to Take the BS out of Branded Search

Search engines like Google have been executing a hostile takeover of the customer journey for the last 20 years. But what's crazy is that brands have let it happen. So the question is: Why do brands keep perpetuating a system that works against them - and their customers?

More Ways to Read:
🧃 Juice It The key takeaways that can be read in under a minute
Sign up to unlock