When email marketing was first taking off, the money was all in the list. The bigger the list, the more potential. Today, this is still true; however the money is now in the relationship with the list-a big list doesn't always bring with it a good relationship.

The thing about relationships is that they can change over time for one reason or another. With regards to a relationship with people over email, these changes can have many reasons. Maybe the initial catalyst for someone seeking out information is no longer an issue. It is possible your business was one of a few someone was considering, and you simply didn't win their business. Perhaps, they are simply no longer interested in learning about the stuff you are sharing. No need to beat yourself up for the relationship changing, that is just the nature of the beast. Just like how you have to prune dead leaves off a plant to help it grow further, cleaning up your contact list periodically and removing inactive or no longer interested people is a highly recommended practice these days. People who haven't been opening or clicking on your emails for a while can be considered the "dead leaves" on your list. To prevent your contact list from looking like a dying hedge, I am thrilled to announce the first free campaign of the month for 2014: Clean Up Your Contact List.

The thing about relationships is that they can change over time for one reason or another. With regards to a relationship with people over email, these changes can have many reasons. Maybe the initial catalyst for someone seeking out information is no longer an issue. It is possible your business was one of a few someone was considering, and you simply didn't win their business. Perhaps, they are simply no longer interested in learning about the stuff you are sharing. No need to beat yourself up for the relationship changing, that is just the nature of the beast. Just like how you have to prune dead leaves off a plant to help it grow further, cleaning up your contact list periodically and removing inactive or no longer interested people is a highly recommended practice these days. People who haven't been opening or clicking on your emails for a while can be considered the "dead leaves" on your list. To prevent your contact list from looking like a dying hedge, I am thrilled to announce the first free campaign of the month for 2014: Clean Up Your Contact List.