Predictions for the Future of Email Marketing: Why It's Time to Embrace Stricter Privacy Laws
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Bettina Specht Bettina Specht
Posted Mar 15, 2020 4 min read
Predictions for the Future of Email Marketing: Why It's Time to Embrace Stricter Privacy Laws

Before the European Union's General Data Protection Regulation (GDPR) went into effect in May 2018, we heard dire predictions that the new, stricter laws would shrink email lists, throttle new opt-ins, and damage marketers' use of email to achieve their business goals. Marketing teams everywhere became afraid that their lists would shrink along with their ROI. Now, two years after GDPR went into effect, where do we stand? Let's take a look.

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