How do you become more efficient and ultimately more successful on social media?

We talked to seven brands about the most common hurdles with managing their organization's social media presence, and these were the topliners:
1. Finding time for everything.
2. Collaborating internally to deliver valuable content and stellar customer service consistently.
3. Lacking solutions for holistic reporting and day-to-day management.

Let's take a look at how each brand utilized the power of social media tools to achieve their goals.