On this episode of RevGenius, hosts Ashley and Nick speak with Brooklin Nash, Head of Content at Sales Hacker, Content Marketing Manager at Outreach, and owner of his own content marketing business. Brooklin discusses content marketing, including the metrics used to determine success, at Sales Hacker. He also talks about the technical tools used for measuring, how he became interested in content marketing, and how he balances his job at Sales Hacker with time spent on his business and with his family.

Brooklin shares his definition of content marketing and the philosophy and vision of Sales Hacker. He shared a current campaign, including how it began and how the project is being undertaken and resourced. He talked about diversifying the voices heard on Sales Hacker and improving the educational value and SEO ranking of Sales Hacker's content. He also discusses why he undertakes both a job and a business and the importance of prioritizing tasks and creating structure and boundaries between life and work.