Comcast's 4Q23 results exceeded expectations, but Peacock's streaming losses continued due to high costs for live sports programming. Sensor Tower data showed an increase in mobile app users, aligning with Peacock's revenue and paid subscribers. Procter & Gamble's 4Q23 earnings fell short of estimates due to higher prices, but the company remains optimistic about organic sales growth in 2024. Sensor Tower data highlights P&G's effective marketing strategies and top brands and categories for ad spend in the US throughout 2023.