Keywords don't bring you profit; they bring you people. The most profitable
keywords for your business are the ones that will attract relevant readers who
are likely to purchase your product or try your service.

Too many people try to choose these keywords by looking solely at metrics like
volume, keyword difficulty (KD), and cost per click (CPC). Although these
numbers can be helpful, they often aren't telling you the whole story. A
keyword's high volume doesn't matter if the people searching