It's important to approach sales techniques with a pinch of salt. Most sales techniques are just different ways to approach your prospects to help solve their pain points with a solution you might have.

We all know that no one technique works in every situation or helps you close deals all the time. And yet, given the increasing instant gratification mentality, there is always an obsession to find a magic bullet.

The Challenger Sales technique is one such controversial topic that either has great fans who swear by its results or staunch critics who dismiss it as yet another sales buzzword.

So what exactly is the hype about the Challenger Sales? Does it make sense for anyone to adopt it, or is it for SDRs and AEs of a specific kind, like Type A salespeople?

In this post, we will attempt to dive into the following:

1.What is the Challenger Sales technique?
2.How is it different from other sales approaches?
3.How effective is the Challenger Sales technique for closing deals?
4.Does it make sense to adopt this approach?