With the abundance of information about perks of competitor analysis
[https://blog.hubspot.com/marketing/competitive-analysis-kit] on the internet,
many marketers still don't take full advantage of it. Usually, they say
something like this:

* "We have an established workflow and we don't need to do more"
* "We don't have enough time to do it"
* "The benefits of competitor analysis are vague"
* "We don't know where to start"

These excuses are as common, as they are dangerous for building a