Associated with
Ki Arnould Aguero
7 min read
How, When, and Why to Benchmark Your UX Research Findings
A fellow UX professional recently came to me with a fun story: Her boss came to her desk and told her, "I want us to add benchmarking to our testing strategy." When she asked him why, he told her that he'd recently heard that a competitor was doing it, and he wanted to keep up with the times.
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