According to Ahrefs, 67% of marketers reported that a content marketing strategy generated substantial leads and an increased demand. That number has steadily risen over the years, increasing by 7% between 2021 and 2022. At this point, failing to develop targeted content strategies can actively lose your company money. If you want to increase sales engagement and improve your conversion rates, content remains king. Let's look at the content channels you can utilize, where they fall in the sales funnel, and some tips to increase your sales engagement.