Meet Dr. Jeff Pooley, Professor of Media and Communication at Muhlenberg College in Allentown, PA, USA. In this episode, Jeff and Jen unravel the authenticity dilemma, or perhaps opportunity, across social media for B2B marketers. In everyday life, it takes effort to come off as effortless – and Jeff addresses how we can show up authentically on social media– and explores some modern-day paradoxes around staged authenticity.

Jeff also addresses the current gap between higher education and professional training: how students who want practical skills and professors who want to teach critical media thinking can come together for students to excel in the professional world.

Listen and learn!