Many of us turn to our smartphones for amusement while waiting in line, riding public transportation, or relaxing on the couch. Some of that screen time is also spent shopping online - discovering new products or reordering essentials.

In fact, smartphones accounted for 72% of retail site visits in the U.S. in Q1 2023.

Retailers are responding by optimizing content for smaller screens and enabling one-click ordering and other conveniences that support on-the-go shopping.