Sometimes writing a high-quality, SEO-optimized article isn't enough. While you
might rank well for a target keyword and provide a great resource for readers,
that alone may not elevate content enough to beat out your competition in the
SERP. To outrank the top competitors in your industry, you need to own a
particular niche or area of interest. In other words, you need topical
authority.

Topical authority shows search engines and readers that your website is a
one-stop shop for anything relate