B2B buyers believe using a provider's website is one of the most impactful interactions of the
buying decision process.
Forrester research shows that 68% of buyers prefer to gather information on their own and that 60% prefer not to interact with a salesperson at all. Buyers expect easy and immediate access to more data about a solution, and they want to bypass
all forms of sales if possible. In this landscape, organizations must find a way to bridge the
gap between demonstrating the value of their products and satisfying buyers' needs.