Copy Talk: How to Make Your Holiday Copy Read Like Buttah
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Jill Shaw Jill Shaw
Copy Talk: How to Make Your Holiday Copy Read Like Buttah

The joy of the holiday season is upon us, but the task of creating holiday greetings to customers is one that can be fraught with stress. Whether it's a greeting card to remind customers that you are thinking about them or a themed newsletter to let them know about your awesome holiday specials, you're spending a lot of time creating copy to send out your season's greetings.

Along with the cheer come the holiday concerns: "Do my customers celebrate the same holidays I do?" or "Do I extend holiday wishes to my customer specifically or put a family spin on it?" or better yet, "Will customers be offended if I say 'Merry Christmas'?" And so begins the downward spiral that leaves you stuck between being politically correct and creating personally infused holiday messaging. Not to worry, creating copy for this marvelous time of year can still be joyful and triumphant!

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