If your company is looking to stand out from the competition, you're in the right place. One of the most effective strategies for achieving this is to benchmark your marketing efforts against your competitors. By understanding where your company stands in comparison, you can identify areas of improvement and improve your marketing strategies. In this article, we go through what benchmarking is, why benchmarking your marketing is important, and how to get started. First, let's jump into what benchmarking even is.