Without careful event management, planning teams work in silos, with no visibility into meeting activity enterprise-wide. This makes the procurement process inefficient. Event profs spend hours, even days, redoing the work their coworkers have already done. For example: Sourcing hotels and suppliers, not knowing a coworker has just planned a successful event in the same market and has lists of all the top venues and service providers.
Lacking data on brand spend, they miss savings opportunities, too. In fact, for many companies, M&E comprises one of the biggest categories of unmanaged spend. This guide explains how a modern approach to SMM overcomes traditional planner challenges. It also provides practical meetings management tips and best practices to help you deliver significantly better results all around, for your organization, team, stakeholders and attendees.