In a world that's running behind many things, it is quite challenging to get your contacts' attention to read your emails. And, when someone is doing so, it is your mere responsibility as an email marketer to deliver value. While a lot of your recipients may engage with your emails, there still are a few that leave your emails unopened for months and stay dormant.
Yes, we are talking about the inactive contacts. You need not fret over this but at the same time not taking any steps about your inactive contacts might lead to you face the downsides of email marketing.