TUI Finds Best Performing Creative Elements by Playing with Modular Approach
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Nicolas Elshout Nicolas Elshout
4 min read
TUI Finds Best Performing Creative Elements by Playing with Modular Approach

The world's leading travel operator TUI wanted to reach new customers in Belgium and The Netherlands. They reached 72% lower cost per initiate checkout and 36% lower cost per purchase by using Smartly.io's Video Templates tool that helped them create personalized video ads at scale.