Posted Mar 31, 2017
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5 min read
The Power of Sales and Marketing Alignment for Account Planning
I recently had the opportunity to co-lead a day-long workshop (alongside my consulting colleagues) with an established $1 billion corporation in the engineering simulation software space. The company was looking to complement its broader demand creation strategy with an account-based marketing (ABM) program for 15 accounts. The goal was to grow these existing accounts with [...]
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