Posted Feb 21, 2019
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14 min read
Omnichannel Customer Experience Leveraging loT, Beacons and Mobile
As a marketer, it can be frustrating to recognize the chasm between the promise of technology and the reality of delivering on that promise. Sure, you can come up with a cool idea like using bacon to emotionally connect with your customer, but then how do you use that newfound behavioral data to productively move a customer along their journey?
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