Thanks to DIY research, connecting with customers and your target audience is now within reach. These days, the best way to do something is DIY (do it yourself). Whether designing your own wedding or installing a backyard fire pit, there's nothing a little motivation and a lot of YouTube tutorials can't accomplish. Traditionally, research was a complex, expensive, and labor-intensive process requiring highly trained experts to get it right. Because of the level of investment required, research projects were massive undertakings that could break the bank.