7 Tips to Improve your Cold Calling for B2B Lead Generation - Adapt.io
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Vickram Halan Vickram Halan
Posted Sep 24, 2019 5 min read
7 Tips to Improve your Cold Calling for B2B Lead Generation - Adapt.io

Cold calling is dead, says everyone. Not really. They predicted the same for emails, even now it is one of the most effective marketing tools around. A Rain Group study said that more than 57% of B2B buyers preferred that salespeople call them.

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