Although we often like to think of SERP rankings as a meritocracy, the sad
reality is that they are not. Often, it's not the best written or most
informative pieces that reach the top of Google-it's the pages that know how to
rank.

So how do you get to the top?

If you want to increase your organic search traffic and take the top spot on
Google for your most important keywords-the ones that will be the foundation of
your SEO strategy-you can't just rely on better content. You need to understand